The Man Behind the Book

Richard RYAN

Man in a blue and white cap with a beard, wearing a black t-shirt, standing outdoors.

Richard Ryan is a software developer and media executive with more than twenty years of experience in the tech industry. He has generated billions of views and millions of followers across social media platforms, leveraging his deep understanding of algorithms and digital marketing.

  • Entrepreneur: As a co-founder of Black Rifle Coffee Company, he helped grow the brand to a publicly traded powerhouse with a $1.7 billion valuation and $396 million in revenue in 2023

  • Tech pioneer: Richard has created a suite of applications to include a YouTube app that debuted in the App Store four years before YouTube. Across multiple apps, he’s achieved over millions of downloads.

  • Media innovator: As a media executive, he launched Rated Red with Verizon Media and Hearst Publications, growing it to over one million organic subscribers in its first year.

  • Content creator extraordinaire: Richard’s YouTube empire includes several channels like FullMag (2.7 million subscribers), with over twenty billion views across all his platforms.

His unique perspective stems from his expertise in creative strategy combined with a deep understanding of machine learning, algorithmic design and executive leadership, making him a credible voice in the intersection of technology and behavior. Richard dedicates his efforts toward empowering individuals to become conscious consumers of digital content.

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Highlights

  • 11 Million + Followers
  • 20 Billion + Views
  • 700 Billion Minutes Watchtime

Companies & Select Clients